Wednesday, September 21, 2005

As Easy As Uno, Dos, Tres

Perhaps long overdo, but right on the money, comes ENTRO Mi Diario, a new Spanish-language newspaper serving the Tampa Bay area. The weekly publication will launch late next month and comes on the heels of CENTROtampa.com, which went online Sept. 15. The two will become three when Centro Cápsulas, a media partnership with radio and TV providers, starts up later this year.

This eventual trifecta will fall under the umbrella of the Florida Communications Group, which oversees The Tampa Tribune, WFLA News Channel 8 and TBO.com. All are owned by Media General Inc., a Virginia-based firm that describes itself as “an independent, publicly owned communications company situated primarily in the Southeast with interests in newspapers, television stations and interactive media.”

That said, TBM hopes this newly minted media brand – aptly dubbed CENTRO Grupo De Comunicación – turns out to more than an excuse to mint money. Not that corporations can take risks without expecting a reward (and any new communication venture is definitely a risk) but there is a substantial opportunity here. Will this trio turn out to be the media equivalent of a fast-food place, like Taco Bell, or will it be more of a Columbia Restaurant? (You can guess TBM’s preference.)

Here’s why this is an important question: Pull out a globe. Study the strategic geographic location of Tampa Bay. Let your eyes follow the curve around the Gulf of Mexico, and amble south. Then ponder this: Tampa could one day be the “Gateway to the Americas,” an International City where trade and commerce flourish, and whose Hispanic heritage helps facilitate this transformation.

The German philosopher Friedrich Nietzsche once said, "Let us not underestimate the privileges of the mediocre. As one climbs higher, life becomes ever harder; the coldness increases, responsibility increases."

Media General could make a lot of money with a mediocre effort as a result of its historic Hispanic initiative. TBM hopes they climb a little higher, where the air is cold, and possibly a different kind of reward awaits. The result will be just as profitable . . . maybe more so.

8 Comments:

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Blogger Sadiq M. Alam said...

Thanks a lot friend for visiting and commenting on my blog.

God bless. May his Blessings and Beauty encompass us all. Amen.

Wednesday, September 21, 2005 10:44:00 PM  
Blogger sha said...

This comment has been removed by a blog administrator.

Thursday, September 22, 2005 5:17:00 AM  
Blogger sha said...

Thks for dropping by my blog. Appreciate your comments.

Thursday, September 22, 2005 5:18:00 AM  
Blogger Lynx said...

Hey, thank you for the encouraging comments you left on my blog--they made my day!

This blog is really cool--as was this post. I think having more Spanish papers available is a brilliant idea--just wish somebody'd do that in the midwest where I live (Dayton, OH). There's a larger Hispanic community here than people realize.

Friday, September 23, 2005 9:02:00 AM  
Blogger Lynx said...

Also--do me a favor and visit my blog again and drop me an email, OK? There's a few blog settings to help you get rid of the advertisers who are trying to take advantage of your superior writing ability:) by plugging their blogs in your comments sections. You didn't list your email on the page, so I couldn't mail you directly--just email me, OK?

Friday, September 23, 2005 9:05:00 AM  

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