Latest Florida Trend: Wiki Mania

If Jimmy Wales is the new Bill Gates, does that make St. Petersburg the new Redmond? (If so, maybe green benches will be the new Starbucks.) Decide for yourself by reading the September issue of Florida Trend magazine. That may sound like an advertisement, but TBM gets no cut. On the contrary, TBM wants to be on the cutting edge. That's why the editorial "we" give you a strong "buy" signal for this entertaining (though still business-like) look at Wiki Mania. In its on-line lead-in summary, FT describes Wales as "the brain behind Wikipedia, a free internet encyclopedia that’s become a cult phenomenon." FT then asks the question: "Can he expand the brand into a money-making enterprise?" Of course, true Wikipedia believers (guilty as charged) understand that Wiki's "open source" approach makes it (philosophically) a kissin’ cousin to Linux, which easily explains the cult-like aspect of what makes it attractive. (Are you listening Bill? It’s not always about the money.) But decide for yourself: Visit www.wikipedia.org or prep by reading Florida Trend’s cover story titled “Dot-Com Phenom.”